As the marketing industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance exponentially. The growth of programmatic advertising is being driven by advancements in technology, demand for transparency and cost efficiencies and the ability to measure return on ad spend – making it crucial to be on the pulse of programmatic trends.
Goal
Aligning ads next to relevant content at
the page level. Ads are placed in the most
appropriate place to be read, seen, or watched.
Tech
Serve ads to those most likely to resonate with
your message based on historical algorithmic and
machine learning data. The marketing platform
learns as the campaign runs longer.
Future
Target consumers based on location, purchase,
demographic (age, gender, ethnicity), affinity,
interest, real world and online activity data.
Global
We can create an invisible online GPS
boundary around buildings, neighbor-
hoods, cities and countries to only target
the customers that enter the desired
geographic area worldwide.
Data
We can create custom audiences that are
tailored to your brand, products,
demographics and interests.
Engage
Show a custom ad to people who have gone
to your web page or clicked on your ad to
bring them back to site to inform, engage and
increase brand awareness.
Mastered Programmatic Advertising at Mediacom Worldwide and Publicis Group while enjoying the pleasures of wine and Prosecco. They call me The Queen
Renaissance marketing man. Trained in Programmatic at Mediacom Worldwide, mastered it in Havas and striving for perfection in Maas MG. I’m an avid runner and puppy lover.
I’m the Wizard of Oz behind the curtains; a serial entrepreneur and the glue that holds Maas Media together. I love pizza, optimism and there is no place like home. Look! a squirrel...
Maas Media experts have worked with tier
1 clients and wanted to bring this same technology,
advertising performance and seamless experience for
small and medium sized businesses.